'Stop Starvation Marketing'

23 Power Growth Moves for Health Tech, IT, Biotech Companies

Get ready to embark on a transformative journey through twenty-three power moves that will empower you to build a successful life sciences, biotech, IT, or healthcare software marketing strategy. With practical tips and real-world success stories, “Stop Starvation Marketing” is a must-read for tech leaders looking to take their marketing to the next level. Every chapter is packed with tactics, tips, and punchy anecdotes that immediately demonstrate each point.

Action strategies are clearly outlined and provide a blueprint for success. If you are serious about marketing results-and enjoy a spot of humor along the way-this book is for you.

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Who should read this book?

This book is essential for C-level executives and founders seeking innovative strategies to drive growth and success in their healthcare, biotech, or IT ventures. Marketing professionals will find a treasure trove of practical knowledge to enhance their skills and drive impactful campaigns. Product managers, business developers, and entrepreneurs will gain a competitive edge by implementing the actionable insights provided. Moreover, educators, students, and anyone with a keen interest in the intersection of technology and healthcare will find inspiration and valuable lessons within these pages. Whether you’re a seasoned industry veteran or just starting your journey, “Stop Starvation Marketing” is your guide to thriving in the fast-paced world of health tech, biotech, and IT.

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"This book is a must-read for any leader looking to revolutionize their marketing approach in health tech, IT, and biotech. Slocumb skillfully blends strategic insights with practical tips to help you build a strong brand identity and foster lasting customer relationships. Don't miss out on the opportunity to learn from one of the best in the business."

Joy Rios
Founder and host of HIT Like A Girl podcast;
2023 HIMSS Most Influential Women In Health IT Changemaker Award recipient

"Don't let other companies eat your lunch. Discover not just why—but exactly how—to market a health tech, biotech, or IT company."

Nancy Harhut
Chief Creative Officer, HBT Marketing,
author of Using Behavioral Science In Marketing

"When it comes to tech marketing, Christine Slocumb delivers both an invaluable 'how-to guide' and an excellent 'manual in mistake avoidance'—all in one indispensable read. What I wouldn't have given to have this sage advice when I was launching my tech start-ups."

Jim Price
Faculty and entrepreneur in residence, Zell Lurie Institute for Entrepreneurial Studies,
University of Michigan Ross School of Business

"This book is a must-have compass for marketing leaders of all levels. Not only does Christine give practical guidance on priorities, strategies, and vouching for your marketing budget, but she also gives great insight on where and how to feed your growth engine."

Sarah Bennight
VP Marketing, Carenet Health

"Stop Starvation Marketing is a feast of knowledge for modern growth leaders and C-suite execs alike. Tactics, best practices, and deeply practical executables—a solid blueprint for brand visibility and buyer engagement."

Colt Briner
Marketing consultant and founder of Scrappy AF Solutions

Welcome to the World's First Full-Stack Marketing Agency for B2B Life Sciences and Healthcare Technology

Tap into the power of our proven methodology for growing pipeline and awareness. With Supreme Optimization, we offer foundational messaging through lead generation and everything in between; public relations, ABM, sophisticated website design, e-commerce, and more.

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About the Author

Christine Slocumb

Christine Slocumb, MSEE, MBA has 30 years of marketing, business development, and product management experience in a wide variety of companies, from start-ups to Fortune 50 firms. As the founder of Clarity Quest Marketing, and now with Supreme Optimization, she has worked with digital health, life sciences, and technology firms on marketing strategy, business planning, and marketing implementation. Christine presently holds eight U.S. patents and is a Forbes Agency Council member.