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Planning & Strategy Services

M&A Marketing

Masterful M&A marketing plans and brand transitions

Elevate your healthcare M&A experience

Hold on to your hats during mergers and acquisitions, because juggling internal and external comms is no small feat.

Keeping your marketing engine revving while blending businesses? That’s a high-wire act without a net … unless you’ve got pros in your corner.

“We continue to love our new brand and website, and if your ears burn periodically, it is me talking up Clarity Quest and the quality of the work your team performs."

Mark Waterstraat
Mark Waterstraat

Former SVP Product & Strategy | RevSpring

Craft harmonious strategies for every phase of your acquisition journey

We’re here to deploy a master plan that transforms your sales and marketing teams from just coping to absolutely crushing it during any business shake-up.

We sync with your leadership, legal, HR, PR, sales, and ops maestros to craft a step-by-step marketing melody and integration symphony.

Our playbook covers every beat of your acquisition journey:

  • The drumroll before the big reveal (Pre-announcement)
  • The spotlight moment of ‘We’ve done it!’ (Announcement Day 1)
  • The crescendo of the first 100 days
  • The encore performance from days 101 to 365 (Post-acquisition)
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Take a peek at our merger playbook

Think merging marketing efforts from different companies is like navigating a maze? We’re here to clear the path!

Our team crafts a customized playbook tailored to your organization’s needs, tackling everything from tool consolidation to merging sales databases. With our guidance, what seems daunting becomes doable, transforming your marketing merge into a streamlined, confident stride towards success.

We craft and deliver customized M&A playbooks that include:

  • Integration timelines
  • Messaging, branding, and positioning
  • Internal and external communications
  • Analyst, press, and media communications
  • Social media strategy
  • Defined cross-functional integration teams
  • Departmental “micro-plans” (executive team, corporate communications, sales & marketing, product management & development, human resources, finance, and operations)

Healthcare merger and acquisition triumphs

Norstella design examples

Norstella

Earned media strategy drives engagement for $5B pharma tech company

Cellero + Astarte Biologics case study graphic

Astarte Biologics + Cellero

Marketing-fueled growth and strategic branding lead to $38M acquisition

RevSpring case study

RevSpring

Complex health software brand consolidation

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