Are you diving headfirst into campaigns, tweaking tactics, and reshuffling budgets as you go, all without a strategic blueprint? You’re far from alone.
The secret sauce behind companies that shatter growth targets? A well-crafted marketing plan.
Build a winning strategy: The power of a go-to-market plan
Are you diving headfirst into campaigns, tweaking tactics, and reshuffling budgets as you go, all without a strategic blueprint? You’re far from alone.
The secret sauce behind companies that shatter growth targets? A well-crafted marketing plan.
Vice President of Strategy | TruLite Health
Here’s an eye-opening stat: 71% of rapidly expanding companies operate with a robust marketing plan.1 This isn’t just a document; it’s a consensus-builder for goals, a guide for budget allocation, and a playbook for marketing maneuvers.
Corporate Marketing Plan | Tactical Digital Marketing Plan | |
---|---|---|
What it is: | A comprehensive annual marketing plan for a company that has never before created one. | A prioritized plan of digital marketing channel campaigns and monthly budget guidelines. |
Who it’s for: | Companies that never mapped marketing strategies to business goals, never conducted competitive analysis, or recently restructured. | Companies with very clear business/marketing objectives and prospects that search online. |
Expected results: | Grow lead volume and business valuation. | Increase the number of qualified leads and conversions from marketing. |
Timeline: | 8 weeks | 4 weeks |
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