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SYNERGEN HEALTH SUCCESS STORY

Tower of Power™ accelerates lead generation, resulting in $6.3M in pipeline opportunities in nine months

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Laura Schlageter, vice president of marketing at SYNERGEN Health, was tasked by her executive leadership team to go from zero to one hundred and take their brand to the next level.

This directive included everything from getting media coverage in top industry trade publications to generating leads to fill their sales pipeline—they wanted to break away from being the ‘best kept secret’ in revenue cycle management (RCM).

Considering how crowded the RCM space is, Laura faced an uphill battle. After all, as of this writing, Becker’s has identified 354+ companies doing business in the category.

Founded in 2011, SYNERGEN Health is a forerunner in adopting and implementing RCM automation. Coupled with a deep understanding of the nuances of specialty revenue cycle challenges, they had a great story to build on, but they needed a framework for how to share it.

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"Working with Clarity Quest has been transformative for our marketing strategy and execution. As a solo marketer, their collaborative approach has not only maximized our marketing and lead generation efforts but also enhanced our website and public relations, driving tangible results. They’ve helped me to extend my capabilities across all marketing fronts, ensuring our message resonates strongly and consistently across every channel.”

Laura Schlageter

Laura Schlageter
Vice President, Marketing
SYNERGEN Health

Strategic foundation generates 88 leads and $6.3M in pipeline opportunities in nine months

With limited in-house resources, Laura knew she needed to outsource to a partner who could quickly develop their brand story and get it in front of RCM leaders in order to meet her aggressive goals.

Laura’s search led her to our health tech marketing agency’s Tower of Power™.

The Tower of Power is a proven methodology for growing pipeline and brand awareness based on the idea that lead generation is the apex of your marketing strategy, and to do it effectively, you must build a strong foundation.

Here’s how the Tower of Power worked for Laura:

  • Foundation: We laid a strong foundation that included comprehensive messaging and an SEO-optimized website around which to grow her company’s public relations outreach and lead-generation campaigns.These results earned SYNERGEN Health the 2024 Swaay.Health Website of the Year award.
  • Lead Generation: With the foundation in place, Laura’s team received 88 high-quality leads in the first 9 months of lead generation activities, adding $6.3M in the pipeline.
  • Thought Leadership: RCM-savvy public relations earned SYNERGEN extensive coverage in target publications including Becker’s, BC Advantage, and RevCycleIntelligence. Plus a cover story mention in Clinical Lab Products.
Tower of Power by Clarity Quest

THE CHALLENGE

Crafting a cohesive story for thought leadership

Part of Laura’s challenge was bringing cohesion to their offering of prescriptive processes, comprehensive technology, advanced analytics, and expert talent while acknowledging their dedication to uplifting service.

Synergy.

It’s what we’re built on.

THE SOLUTION

Getting in front of RCM leaders across channels

No matter how compelling the story, it needs to get in front of an audience.

With Laura’s directive to stop being the best-kept secret in RCM, the sky was the limit for this Tower of Power and here’s how SYNERGEN Health is reaching RCM leaders across the healthcare continuum:

  • Earned media placements in key publications
  • Targeted LinkedIn Ad campaigns
  • Email newsletter
  • LinkedIn newsletter
  • Thought leadership posts on LinkedIn

To ensure Laura can keep moving leads through the funnel, we also helped her:

  • Onboard HubSpot, including a lead-scoring framework
  • Launch a seven-part email campaign to nurture incoming leads
  • Sync HubSpot with Salesforce to demonstrate marketing’s contribution to the sales pipeline

THE RESULTS

Pipeline growth, media mentions, stickiness and more

$6.3M

Sales pipeline

88

Leads generated

4,350

New LinkedIn newsletter subscribers

27.38M

Media impressions

27

Media placements

1

Website of the year award

"Clarity Quest gets placements my previous agencies couldn't. I'm blown away with their healthcare media relations expertise."

Laura Schlageter
Vice President, Marketing | SYNERGEN Health

 
Axios
BC Advantage
CLP
Fierce
RevCycle
 

2024 MarCom Awards Honorable Mention, Media Relations Online Placement

 

Outreach campaigns have also resulted in significant boosts in engagement on their website and on LinkedIn:

59

increase in time on page

27

increase in organic search traffic

91

above the industry average engagement rate for paid LinkedIn Ads

25

industry average click rate for organic LinkedIn posts

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