PROGNOS HEALTH SUCCESS STORY
$15M in pipeline contribution from marketing partnership
leads generated in three months
6 of the top 10
Generated leads from 6 of the top 10 big pharma companies, including Johnson & Johnson, Novartis, Merck, AbbVie
Accelerating the path to clinical truth with actionable insights
Historically, purchasing actionable healthcare and other real-world data (RWD) is fraught with challenges that lead to double-buying, multiple vendor contracts, and data inflexibility – which means datasets are expensive and lack harmonization, time to value, and actionable insights.
The vice president of marketing at Prognos knew that they had the solution to the most common data purchasing challenges—if only the industry were more aware of the power of their platform.
Prognos sought an experienced life sciences marketing partner to better position their Prognos Factor platform and marketplace as a central player in the patient-centric RWD analytics sector for pharma and payers who could also generate leads among this hard-to-reach audience.
While we knew the road ahead would be difficult, the Clarity Quest team was up for the challenge.
"You are the best agency I’ve worked with!"
We had such great momentum with our lead generation efforts. I reported to the board that marketing contributed $15M to the pipeline, and many of those opportunities have turned into qualified sales leads. Working with Clarity Quest has been an awesome experience, we learned so much from them, and they helped us establish a marketing strategy and process.
Nick Zgorski
Digital Marketing Director
Prognos Health
Leads in minutes,
not months.
Literally.
Marketing met their two lead generation goals to support pipeline and sales by generating handraisers and meeting requests.
“Holy cow! Are you seeing these leads coming in!?”
Prognos’ Vice President of Marketing
(overheard during our weekly call with the team after our first lead generation email was sent)
$15M
in marketing-generated, top-of-funnel pipeline
247
leads generated in three months from paid LinkedIn, organic social, email, and organic search
34%
increase in LinkedIn followers YOY
6 of the top 10
Generated leads from 6 of the top 10 big pharma companies, including Johnson & Johnson, Novartis, Merck, AbbVie
23%
increase in blog post views
37%
increase in average time spent on blog pages
Unparalleled speed to health data value
We partnered to perform a comprehensive repositioning of the Prognos brand. Here’s how:
Turning customers into heroes
Prognos expanded our relationship to include content marketing, lead generation, and campaign execution services for the life sciences and payers business divisions.
- Completed a marketing content and systems audit
- Built a comprehensive content plan and calendar broken down by swimlane topics
- Executed a weekly cadence utilizing paid LinkedIn, organic social, email, and SEO
- Implemented a bi-weekly nurture drip series for current customers
- Delivered monthly reporting to review performance, A/B test results, and optimization tactics
