OMNILIFE HEALTH SUCCESS STORY

New branding and updated web presence breathe life into clinical workflow automation platform marketing

Founder’s origin story sets clinical workflow company apart

Dalton Shaull, co-founder and CEO of OmniLife Health, had a truly unique origin story behind his clinical workflow company and needed help telling it in a more cohesive, compelling way to attract prospects and investors. With his own personal transplant history as a backdrop, Dalton trusted Clarity Quest to rebuild the OmniLife Health brand.

Clinical workflow tools abound, so getting the attention — and budget — of health systems is a challenge, especially when disrupting status quo behaviors.

Following the rebrand, OmniLife Health was acquired by XVIVO in 2024.

“Clarity Quest helped us reposition our brand in ways we hadn’t considered before. The result is an attractive, cohesive brand presence that is helping us close deals.”

Dalton Shaull
Co-Founder, CEO
OmniLife Health

Proven steps for building a cohesive brand

Dalton set out to drastically improve one area of healthcare that was particularly lacking technology and automation: complex care, starting with organ intake management and organ failure.

With 100,000 people awaiting transplants on any given day, the consequences and possibilities are all too real.

To stand out in the crowded clinical workflow software space, we needed a combination of content and visuals that would appeal to the emotional and rational needs of healthcare decision-makers.

Clarity Quest quickly got to work crafting a story that only OmniLife Health could tell. We reassessed the OmniLife Health brand from top to bottom, crafted new and engaging messaging, and communicated critical information in both words and visuals for maximum impact.