Chief Commercial Officer, Maureen Ladouceur and Senior Vice President of Marketing, Amie Podolak had a challenge. They had just launched the ‘Norstella’ brand which consolidated five different companies under one umbrella.

They challenged us to make this new and undeveloped brand into a robust one – to position Norstella in the industry to compete with the other market players using a combination of owned and earned media campaigns to drive awareness, brand recognition, and engagement.