miR SCIENTIFIC SUCCESS STORY
Anticipating a major journal publication that would soon draw increased attention to their breakthrough prostate cancer test, miR Scientific turned to Clarity Quest to refresh their existing brand messaging and web presence.
With aggressive growth projections, miR also consulted with our medical device and life sciences marketers on the future direction of their brand.
Industry: Bioscience
Stage: Private
“Transforming cancer management” is a lofty goal, but one miR Scientific is tackling head on. When they didn’t shy away from using that as their tagline, we knew we were working with some bold, innovative minds.
We first drafted a comprehensive brand messaging framework with all the elements miR Scientific needed to efficiently and energetically talk about their company and product. For the first time, they had a cohesive message to use in sales, marketing, PR, and investor relations.
Using the newly minted brand messaging framework as our guide, we crafted catchy and clear website copy that was equally informative and inspiring.
In addition to writing compelling copy for human readers, we also provided search engine optimization recommendations to give the new website a boost in the search engine rankings.
Knowing the true potential of not only their breakthrough liquid biopsy urine test for prostate cancer, but also their future testing products and Disease Management Platform™ , miR engaged with us for an exploration of brand architecture and naming conventions that can work as the company grows.
For more on that, you’ll have to stay tuned to see what miR does next!
Thanks so much for everything. I’m sure you’ll be hearing from us many times in the future!
Rob Tenniswood, Chief Operating Officer | miR Scientific
