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INFINITY BIO SUCCESS STORY

Infinity Bio launches corporate rebrand with dynamic PR push and ongoing media coverage in the global and local scientific communities

Infinity Bio icon white

When COO Joy M. Nassif was appointed CEO of Infinity Bio, Inc., investors gave her the directive to take the company to the next level, and quickly.

Infinity Bio had developed cutting-edge antibody reactome profiling technology, but its brand identity and online presence needed to reflect its sophistication and market potential.

Developed at Johns Hopkins University in Dr. H. Benjamin Larman’s Laboratory of Precision Immunology, Infinity Bio’s MIPSA technology builds on decades of work in genomics, proteomics, immunology, and bioinformatics—and they were ready for prime time.

Infinity Bio logo

“Clarity Quest is an extremely talented, professional group.”

We are so pleased with the work done on our brand and website as well as the PR efforts that have been undertaken on our behalf. We enjoy every interaction and look forward to continuing our relationship.

Joy Nassif

Joy M. Nassif
CEO | Infinity Bio

Bold visual identity complements high-impact PR outreach

With no in-house marketing or communications team, Joy knew her growing company needed a partner to develop a holistic marketing strategy.

Having worked with Clarity Quest as Infinity Bio’s biotech public relations agency of record, Joy knew we were the right choice to tell the Infinity Bio story.

The first step was to make Infinity Bio look and feel like the high-tech company they are.

Our brand strategy team created a bold and impactful visual identity to better position Infinity Bio in the market, including a new logo.

Infinity Bio logo redesign - before and after logo refresh
Infinity Bio design stylescape

Award-winning website articulates the science to meet the needs of the business

Like many life sciences startups, their original website was written by scientists, for scientists—which is great, for scientists. But it needed more.

The good news is that this is where the Clarity Quest team shines. Our skilled brand strategists and PhD-trained marketers:

  • Honed in the website copy for a business audience
  • Polished it for readability and UX
  • Incorporated relevant SEO key phrases to increase searchability
  • Launched a new website carrying out the rebranded Infinity Bio identity

And it’s not just our team that thinks it’s a great website; it was also recognized with a 2024 MarCom Gold Award in the B2B website category.

Infinity Bio Responsive Website Design

With the new website ready,
our PR team jumped back into action.

GenomeWeb logo
Maryland Inno logo
Infinity Bio office

Showing, not telling their innovation story

Our expert PR team recommended that Infinity Bio quite literally open its doors. One of Infinity Bio’s value props is the efficiency of its state-of-the-art lab automation. What better way to help the industry understand that value than by hosting an open house and tour?

Understanding that Joy and her team also wanted to inject their values into their outreach, we recommended a community event for local students to demonstrate Infinity Bio’s commitment to the city of Baltimore and its future success.

Connecting with the community and beyond

The results? One ecstatic leadership team connecting the new Infinity Bio brand with their local community and scientific peers in the industry during a two-day event.

On day one, the Infinity Bio team welcomed a dozen students from Coppin Academy High School. The students participated in hands-on training, met scientists, and learned more about the field of immunology.

On day two of the event, more than 50 business leaders, academics, investors, and members of the media toured the facility during the industry open house.

In addition to securing media for the event, Clarity Quest developed targeted email and social media campaigns, generating nearly 100 RSVPs for the event.

Infinity Bio Open House
Infinity Bio Open House
Infinity Bio Open House
Infinity Bio Open House
Infinity Bio Open House
Infinity Bio Open House

"Thank you so much for the beautiful website. It is a huge leap forward for our company. Your work is brilliant."

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