NMDP (BE THE MATCH) BIOTHERAPIES SUCCESS STORY
As the Senior Marketing Manager at NMDP BioTherapies (formerly Be The Match BioTherapies), Lauren Maxam needed a way to increase brand visibility. The parent company is extremely well-known for its marrow registry so the B2B BioTherapies group often was confused with the B2C division.
NMDP BioTherapies needed its own strong brand voice. Lauren tasked Clarity Quest with making NMDP BioTherapies the first company biopharma buyers thought of for cellular therapy services.
Their creativity, strategic thinking, and commitment to going the extra mile earned us coverage in A-tier publications. They are not only meeting but exceeding our expectations.
Lauren Maxam
Manager, Marketing, Patient & Provider
NMDP BioTherapies
NMDP BioTherapies is an innovative organization empowering the discovery, development, and delivery of next-generation autologous and allogeneic therapies. They needed a partner who could quickly grasp their complex offerings and translate their value propositions to the media.
Clarity Quest encouraged NMDP BioTherapies to think differently about pitches and messaging, ultimately leading to meaningful media exposure far beyond press releases.
Our team uses a multi-faceted approach to enhance visibility for NMDP BioTherapies within the national biopharma market.
