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Welcome to Autumn! It’s by far the favorite season of our team here at CQ.

While you are probably looking forward to sweaters, football, and cider, you might be dreading another Fall tradition…creating next year’s marketing plan and budget.

One of the most common questions I get around this time of year is “What advice can you give me for getting more budget from my leadership team?”

Fear not fearless marketing warriors, we’ve got your backs.

This month you’ll find informative articles on expanding your Google ad programs to include responsive search, how to get the most out of your 2019 budget, and remembering the forgotten child of marketing: direct mail.

Cheers,

Chris Slocumb | CEO

The 411 on Google’s Responsive Search Ads

Aim for the Goal POST for a Bigger Marketing Budget

Are you stressed out thinking about your marketing budget requests for next year? Worried they’re going to be rejected? Wondering what you’re going to do if you don’t get the money you need?

Take a deep breath. We have a solution: the goal POST. POST stands for Performance, business Objectives, marketing Strategy, and marketing Tactics. If you implement this strategy, you’re more likely to get that marketing budget you’re asking for.

How to Use Direct Mail in the Modern Marketing Mix

As we evolve, so does marketing. New technology comes along, and we adapt and use it to the audience’s advantage. That means we also get rid of marketing strategies that don’t work like they used to. Direct mail is a strategy that was heavily used and then began to fade, but it’s on the rise! The key is knowing how to implement it correctly.

The Future of VR is a Physical Experience