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January 2021 Newsletter

Welcome to the January 2021 Clarity Quest Newsletter.

Well, we finally made it. While 2021 will not be without its challenges, I’m optimistic about the next chapter for our clients and partners. This year, we’re celebrating a huge milestone: our 20th anniversary.

Since 2001, we’ve helped healthcare, life sciences, and tech businesses write unparalleled growth stories and build lasting legacies. Eleven clients were successfully acquired, one went public, and one just raised $70M in an equity round!

With Clarity Quest, communities are empowered to take a more active role in their health care. Wind farms have on-site medical personnel to keep workers safe, healthy, and on the job, even during a global pandemic. And scientists are unlocking new cures every day.

I’m proud of the contributions we’ve made and look forward to helping build the velocity your business needs to reimagine a brighter future.

Here are three ways to reimagine your company’s growth strategy to meet your goals in 2021 and beyond:

  • Build your brand and messaging on a solid foundation
  • Focus on sales and marketing alignment
  • Optimize your website
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Branded house or house of brands?

Nobody said growth was easy. Whether you’re launching a new product line or acquiring brands via acquisition, it’s critical you integrate them into your organization in a way that makes sense to your current and potential customers.

Get our tips for choosing the right brand architecture for your organization.

Read now
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Grow your revenue with these best practices for sales and marketing alignment

Want to improve your sales velocity and increase average deal size? Better sales and marketing alignment might be what your organization needs to meet those objectives.

Here are five best practices to transform your sales and marketing alignment.

 

Five best practices for sales and marketing alignment
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9 hallmarks of effective web design

Spoiler alert: your website must not only attract attention but drive customers to purchase.

Stellar content and graphics that reinforce your brand are important, but SEO, usability, and other critical elements are also essential.

Learn the 9 hallmarks of effective website design to find out if your website measures up.

Effective web design tips
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Great marketing is about results

At the end of the day, if your marketing isn’t supporting your business goals and objectives, then it’s not working as intended.

Clarity Quest is focused on delivering results.

Learn how we helped a medical and safety services provider fill their funnel with consistent content marketing outreach and a new website.

 

Read the case sutdy
Case study, see our results

“Longevity in this business is about being able to reinvent yourself or invent the future. “

— Satya Nadella, CEO, Microsoft

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