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February 2021 Newsletter

Welcome to the February 2021 Clarity Quest Newsletter.

Since 2001, we’ve learned a lot from our clients. Throughout the year, we’ll be sharing the rich tapestry of best practices and actionable tips to help you reimagine your marketing strategy.

Ensuring your audience reads past your headlines is critical to your success, as is staying up-to-date on how to target and segment digital ads, and understanding the backbone of successful marketing teams.

Award-winning marketing strategies help companies meet short-term goals while building cumulative long-term growth. Dotting the “i”s and crossing the “t”s has the potential to yield prosperous results and demonstrate ROI for your marketing dollars and ad spend.

Read on to learn how to:

  • Write attention-grabbing headlines
  • Optimize your PPC Google Ads campaign for impending updates
  • Build a stronger marketing foundation
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Do your headlines suck?

You’ve got great informative content, but nobody is reading it. How can you increase the likelihood that your target audience will read on? It all starts with convincing headlines.

Read our seven secrets to writing headlines that pack a punch.

Get the seven secrets
attention grabbing gold fish

What marketers need to know about changes to Google Ads’ broad match modifiers

Google loves to keep marketers on their toes. If Google Ads are part of your PPC strategy, be sure to read up on the impending changes to broad match modifiers (BMM).

Here’s a breakdown of what’s happening and when

 

Google Ads Changes to BMM
Broad match modifier

Pointers for the c-suite and marketing team leaders

Our clients have taught us a lot. Whether you’re looking for an agency partner or building your marketing organization in-house, here are three lessons that will help you build a lasting legacy.

3 lessons from our clients
What Clarity Quest clients have taught us over the years - 20th anniversary

Great marketing is about results

At the end of the day, if your marketing isn’t supporting your business goals and objectives, then it’s not working as intended.

Clarity Quest is focused on delivering results.

Learn how we helped a Boston-based biopharma consulting firm generate over 150 qualified leads from enterprise pharmaceutical companies in the first six months of engagement.

 

Read the case sutdy
Case study, see our results

“I had to make my own living and my own opportunity. But I made it! Don’t sit down and wait for the opportunities to come. Get up and make them. “

— Madam C.J. Walker, African American Entrepreneur, the first female self-made millionaire in America

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