Welcome to our new and improved marketing newsletter. We’ve been soul searching and rebranding here lately to shape how an agency helps companies and individuals reach their full potential.

SPOILER ALERT: Our new branding centers around creating success stories with YOU, our clients and partners. Our enhanced newsletter seeks to help you in chasing your personalized definition of success with short, quickly-digestible and fun topics.

Each month we’ll feature:

– A thought leadership piece written by a member of our team
– A curated post dealing with biotech, health IT or technology marketing
– A fun or quirky curated post covering future tech

The first article up answers a question we often get: “Should I invest in SEO or SEM?” Our digital marketing leader, Brian Shilling, shares an informative article with solid advice.

Comparing SEO and SEM: Which is the Right Investment?

Marketing Technology Optimization is Like Olympic Figure Skating

You’re probably wondering, “How is marketing technology optimization like Olympic figure skating?” Marketer Mary Wallace says they both are a gradual process. Neither are perfected overnight. If you’re using technology as your marketing strategy, then read this article to learn here how to use technology to enhance your marketing strategy.

Want a Holographic Pet? Check Out This Infographic of Future Technology