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Digital marketing resources

Digital marketing is a challenging, constantly evolving landscape, but one that can pay out big for companies willing to put in the work to build and execute a well-rounded online marketing strategy.

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VIDEO

Making the most of marketing automation (presented at HITMC 2019)

Chris Slocumb and Ava Haekler share tips, tricks and tested techniques for improving your marketing automation campaigns.

BLOG POST

How to write website copy for SEO

Creating a new website or revamping an existing site is the perfect time to implement a solid search engine optimization strategy. Not sure how to start? This white paper outlines several best practices and tips.

BLOG POST

Comparing SEO and SEM: Which is the right investment?

SEO and SEM are two of the lowest cost-per-lead marketing channels and work extremely well when combined. Learn about the differences and benefits of SEO and SEM in this comprehensive guide.

BLOG POST

How to overcome Google Ads restrictions for medical device, health tech, and pharma companies

All healthcare companies will run into some limitations when advertising with Google Ads, but just how many and how restrictive they will be depends on the subject matter of the landing pages and the nature of the products and services promoted.

LINKEDIN POST

What the long tail is and why it matters for SEO

Playing the search engine optimization game is a strategic endeavor. Learn about the valuable long tail in SEO and how you can take advantage of it to drive targeted visitors to your website.

WEBINAR

Conquering LinkedIn Sponsored Content Ads

Melanie Hillard and Chris Slocumb discuss to promote your brand and fill your B2B funnel with qualified leads using LinkedIn advertising. Duration: 45 minutes.

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