On the heels of developing a corporate name and logo for ORIZON360˚, we came up with the name “rockerbox™” for the company’s product line. Rockerbox is the name of a gold mining mechanism that separated alluvial gold from sand and gravel. Just as this instrument found gold in a sea of gravel, ORIZON360˚’s RockerBox finds gold nuggets of useful information in a sea of disparate healthcare and patient data.
