Prognos Health, a leading healthcare data and technology company, partnered with Clarity Quest to design its thought leadership digital eBook and banner ads distributed in the FiercePharma newsletter as part of a lead generation campaign.
To keep the reader interested and drive awareness around a new way for pharmaceutical companies to buy data, we visually brought the story to life by balancing a mix of imagery with icons and illustrations to continually draw the reader’s attention to key elements of the piece.
Finally, we ran an A/B messaging test on the banner and LinkedIn DSC ads to see which generated higher engagement and leads to inform future campaigns.
