Marketing & Customer Experience Trends Infographic

Marketing & Customer Experience Trends

Many successful companies are adopting the following marketing strategies to build stronger relationships with their customers:

• Interpreting customer data to better understand challenges and motivations
• Improving mobile campaigns to provide more individual value
• Emphasizing influencer marketing as a central component to a brand strategy
• Aligning advertising and marketing technologies more closely
• Increasing focus on customer success and retention initiatives
• Melding creativity and technology to maintain consumer connections with brands
• Promoting e-commerce opportunities through interactive email campaigns
• Placing brand messages on pre-existing apps that customers regularly use
• Gathering insights from existing data to improve strategic business decisions
• Adopting a holistic view of the customer journey across all touch points

Sources: IBM Marketing Cloud