To support the rebranding initiative at Interbit Data and to launch their Beacon platform, we transformed one of the “i”‘s with a minimalistic lighthouse, a nod to its meaning. The lighthouse’s spotlight illuminates the other letters creating a unique and memorable reveal of their company name while also hinting at the platform name.
The shining spotlight theme is then used in other creative graphical ways on their branded materials creating a cohesive look and feel across all mediums.
