DataFirst is a loyal customer who came back to us for help during a significant shift in their leadership team, vision, and overall go-to-market strategy.
They needed to rebrand and reposition their corporate messaging, product architecture, and website to change the perception that they were a commodity purchase. To solve for this we:
Elevated the corporate and product messaging to communicate their enterprise solution and to speak to the C-suite at health systems, hospitals, and imaging centers
Created several different explainer videos to support the website content
Designed graphics to visually communicate the complexity of their technology and product offerings
These strategic shifts effectively position DataFirst as an enterprise solution that solves interoperability challenges with an imaging workflow engine.
