Most companies have an astonishing amount of dark or unstructured data available to them, (raw information such as text documents, emails, video files, audio files, and still images).
The digital universe is doubling in size every 12 months
By 2020, the digital universe will reach 44 zettabytes (44 trillion gigabytes)
Some experts estimate the deep web, everything online that is not indexed by search engines, is 500 times larger than the surface web
Business leaders are beginning to focus on “dark analytics” by evaluating their existing data for operational insights and customer patterns, rather than collecting more data
