Athens Research & Technology (ART) is setting the standard for native protein purification.
They have grown organically since 1986, but the global leader needed a cohesive and bold visual identity to continue meeting its aggressive growth goals.
The updated logo begins with a memorable icon representing a folded protein, which features the letter A (for Athens) nested within.
This bold new identity, including a more modern font and refreshed color palette, was carried over into their trade show booth and marketing collateral.