I’ve had two clients call me this morning confused about Facebook recently allowing individuals and companies to claim custom domain names. Now instead of a long string such as www.facebook.com./234fsd0 you can actually get www.facebook.com/chris.slocumb. Unfortunately you do not have to be the owner of a personal name, trademarked name, or domain in order to claim the custom URL.
Even though the name land grab began this past Sunday, you can still claim a custom URL by logging into your Facebook account and directing your browser to http://www.facebook.com/username/.