Writing vs. Editing for the Web

Anyone who builds websites knows the scenario: a big launch is inevitably delayed waiting for the content. In a recent article on A List Apart, Pepi Ronalds makes a compelling case for specifically using editors rather than copywriters on web projects, to combat what she calls “Content-Delay Syndrome.” Not only will a trained editor keep the process moving, especially if employed on a project from the start, an editor will also leave the power of developing the content in the capable (and often willing) hands of the client, the presumed subject matter expert.