Where Will Marketing Dollars Be Spent in 2015?

A report from Salesforce outlines the top 5 areas of increased spending for B2B and B2C companies:

B2B Companies

Content Marketing 66%
Marketing Automation 66%
Mobile Apps 65%
Location-based Mobile Tracking 65%
Social Media Advertising 64%

B2C Companies

Social Media Marketing 74%
Social Media Advertising 74%
Social Media Engagement 73%
Social Media Listening 68%
Location-based Mobile Tracking 68%

While B2C companies are focusing their marketing dollars almost exclusively on social media marketing and advertising, B2B marketers are diversifying their marketing expenditures.

When it comes to increasing marketing budgets in 2015, 66% or B2B companies are choosing to spend on content marketing and marketing automation, two strategies that go hand-in-hand.

Our tech and healthcare marketing agency has had tremendous success with targeted marketing automation campaigns to fill the sales funnel, especially when paired with effective content to meet prospects’ needs every step of the way and move them down the funnel to conversion.

How are you allocating your 2015 marketing budget? Let us know what your B2B or B2C company is having the most success with so far this year.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.