Online Marketing

Viral marketing goes geek

By Brian ShillingOctober 28, 2008No Comments

Think viral marketing can’t work for high-tech, B2B companies? Think again. Assay Designs of Ann Arbor has recently released – a microsite containing hilarious images of employees in lab coats doing everything things here around Ann Arbor. Visitors can submit their own images or videos of “life outside their lab” for a free t-shirt.

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Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

Viral marketing goes geek

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