Cisco’s marketing chief Marilyn Mersereau was recently quoted in B2B Marketing.
“Video changes everything on the Web. People stay longer on our sites when video is involved. Also, instead of publishing a spec sheet about our products, our program managers publish a video of themselves talking about their product. People have short attention spans today. ”
I could not agree more – it’s nice to see a tech giant validate what we have been espousing for over a year.
If you try and get frustrated with video or audio quality, check out our Web Video Best Practices guide for tips on making your own videos.
