When used properly, visual elements can be integrated into all marketing materials to display pertinent information in a digestible and shareable format, clearly tell your brand’s story, and help others identify with your company. Videos, logos, graphics, infographics, and other design elements can all be used to control your brand’s perception and tell your story.
Chris Slocumb, president of Clarity Quest Marketing, recently discussed visual communications on the Stonington-Mystic Patch. Read the full post here: Using Visuals as Effective Communication.
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Author: +Brian Shilling