The new features that Twitter has added help users to have an even more engaging experience when scrolling through their feed. The new features also allow brands an opportunity to market to their consumers in a new and more engaging way.
Bigger is Better
A new feature on Twitter makes tweets that have received a large amount of retweets and favorites appear larger than other tweets. Especially when scrolling through your Twitter feed or viewing someone’s Twitter profile on a smartphone where the text is small and sometimes hard to read these larger tweets will stand out. The ability to stand out gives businesses motivation to create engaging content.
Pin It
Twitter is offering the option with their new profile format for users to pin one of their tweets to the top of their page. This tweet can be changed as often as the user likes. The pinning feature presents the opportunity for brands to make a statement immediately when the user visits their profile. The tweet is the first thing they will view and will decide if they continue to scroll or navigate away from the page. Take advantage of this feature!
Photo Collages Create Endless Possibilities
The ability to create photo collages has now come to Twitter. Users can upload more than one photo into their tweet which allows for endless creative possibilities. Chobani recently used this tool to promote their new yogurt. Their photo collage shows a clear picture of the product they are promoting and how it works. They chose a bright background color which catches the attention of a user scrolling through their feed. The pictures are crisp and have a story from start to finish which is helpful in a photo collage.
Another possibility with this feature is the ability to promote follower photo contests on Twitter. Asking your followers to create a unique photo collage with your product and share them on your account is a great way to engage with users and create a personal connection. Take advantage of these features and start creating new content for your Twitter account today!
Are you in the healthcare or technology industry and want expert advice on using social media for your business? Contact our healthcare marketing agency or call 877-887-7611 or visit www.clarityqst.com for more information.
