Small and medium-sized businesses, both B2B and B2C, have different social media goals, challenges, and audiences than their larger corporate counterparts. A recent BIA/Kelsey study determined that nearly 75% of SMBs use social media to promote their business.
The most popular social media platform for business promotion among SMBs – Facebook pages for business – is a predictable result. The rest of the list may surprise you.
Read Chris Slocumb’s recent Stonington-Mystic, CT Patch post to find out the top 5 SMB social media platforms.