Many companies struggle with the daily management of social media marketing. The day-to-day tasks involved in effective social media promotions and engagement are enough to fill a full-time position. So how can you work these tasks into your already busy workday? With the right education and tools, you can be more efficient in managing your company’s social media profiles.
Top 20 Social Media Marketing Resources
- Little Bird – This social business intelligence tool helps you find and engage with key social influencers.
- HootSuite – HootSuite is a complete social media management dashboard offering social media post scheduling and management, analytics, collaboration tools, and more. A real time saver for social media managers.
- Repost – This free app helps you repost your favorite photos and videos on Instagram.
- Jab, Jab, Jab, Right Hook – Social media plays a critical role in any content marketing strategy. Gary Vaynerchuck’s book has copious examples of what to do and what not to do on social media.
- Tweet Analytics – Now available to all Twitter advertisers, organic Tweet analytics shows impressions and engagement for all organic Tweets.
- CoSchedule – This simple drag and drop calendar will save social media managers tons of time. Schedule social media and blog posts and organize content ready for distribution.
- Moz Academy – Moz features a collection of their famous whiteboard marketing education videos, including several social media marketing videos by Rand Fishkin and Jen Lopez.
- Beginner’s Guide to Social Media – This comprehensive guide from Moz is a great read for anyone new to social media, or for anyone in need of fine-tuning their skills on any one platform.
- Socedo – Quickly and efficiently find qualified prospects via Twitter.
- KiteDesk – Instantly add contacts to Salesforce directly from LinkedIn using the KiteDesk button.
- Successful Social Selling – This free book from Matt Heinz will help you capitalize on qualified online prospects to fill your sales pipeline.
- Leaf – This Chrome browser extension provides detailed insights about Twitter users directly in their profile. Click the Leaf button to find out how often a user shares on Twitter, their most used hashtags, popular tweets, follower growth, and more.
- WOMMA – The official association for social media and word of mouth marketing.
- The Definitive Guide to Social Marketing – Marketo provides in-depth strategies and discussions for each of the major social media platforms. A long read buck chock-full of useful information.
- Social Times – Keep up with the latest social media news and developments from AdWeek’s SocialTimes.
- TweetDeck – Now owned by Twitter, TweetDeck helps you organize Tweets, search topics and hashtags, manage multiple accounts, and more.
- Bit.ly – More than just a URL shortener, bit.ly provides analytics for any link shortened with their service.
- SocialBro’s Best Time to Tweet – This tool shows you what percentage of your Twitter followers are online at any given time, so you can choose the best time to send your next Tweet and reach the biggest audience!
- 31 Twitter Tips – Ken Krogue’s Forbes article gives several best practices for Twitter users – from account setup to composing sharable Tweets.
- 9 Best Social Media and Content Marketing Tips from Buffer – This post from Convince and Convert outlines some great high-level tips for social media marketing.
