Our tech and healthcare marketing agency has compiled a list of some of our favorite content marketing resources, both online and off, in no particular order or rank. These resources have been used by us or come highly recommended from other marketing professionals. Consider utilizing some of these blogs, books, and groups when launching your next content marketing initiative!
Top 20 Content Marketing Resources
- Epic Content Marketing – Joe Pulizzi was a very early evangelist of content marketing and founder of the Content Marketing Institute. His book walks readers through building a content marketing strategy from the ground up.
- Content Marketing Institute Newsletter – Sign up for daily or weekly content marketing articles, news, and insights delivered to your inbox from the content marketing industry’s brightest thought leaders.
- How to Build a Content Marketing Strategy – This comprehensive post on the Moz Blog provides a step-by-step content marketing strategy framework.
- The Complete Guide to Building Your Content Marketing Workflow – This ebook from Kapost includes workflow templates for creating, publishing, and promoting content.
- SalesLoft – Find thought leaders and topics to drive content strategy and persona identification.
- The Content Strategist – Contently’s online magazine provides unique examples of content marketing and industry news and insights, and is usually good for a laugh or two.
- Moz Academy – Moz features a collection of their famous whiteboard marketing education videos, including several content marketing videos by Rand Fishkin and Cyrus Shepard.
- Content Marketing Academy LinkedIn Group – Created by Kapost, this group is a great place to start conversations and get new content marketing ideas from over 14,000 industry professionals.
- Content Strategy LinkedIn Group – Started by content strategy consultant Hilary Marsh in 2009, this group has grown to over 20,000 members and is one of the largest content marketing groups on LinkedIn.
- Why Content Marketing Fails – Marketo and Rand Fishkin teamed up to create this SlideShare presentation on the top 5 reasons content marketing fails.
- Visual Marketing: Capture and Engage Your Audience – Marketo shows why visual content is the key to inbound marketing success in one of their most viewed SlideShare presentations. Update: This resource has since been removed by Marketo.
- 16 Companies from Boring Industries Creating Remarkable Content – Think your industry, product, or service is too boring to have a successful content marketing strategy? See how these “boring” companies use effective storytelling to sell their products.
- A Practical Guide to Creating a Killer Content Strategy – This ebook from Hubspot provides a roadmap for creating a successful content marketing strategy.
- Content Rules – This book by Ann Handley and C.C. Chapman teaches marketers how to become great writers to create effective content that engages audiences.
- Creating Compelling Content Through Blogging (A How-To) – This post on the Moz blog discusses setting goals for a content marketing strategy, developing buyer personas, and tips for creating content that will get leads.
- CoSchedule – This simple drag and drop calendar helps you organize content and schedule blog posts and social media posts. Great for content marketers, bloggers and social media managers.
- Hedi Cohen’s Actionable Marketing Guide – Content marketing thought leader, speaker, and consultant Heidi Cohen’s blog provides insights for content marketing and beyond.
- Content Strategy for the Web – Authors Kristina Halvorson and Melissa Rach wrote this handbook for creating successful content marketing strategies.
- Convince and Convert Blog – Led by content marketing thought leader Jay Baer, the Convince and Convert blog is a great resource for content marketing strategy and education.
- MarketingProfs – Education, training, and professional development for today’s modern marketer.
