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Content Marketing

Too much information Tom

By February 29, 2008No Comments


I’m a super huge fan of Tom Peters. I attended one of his speaking engagements in 1995. This seminar and his book
The Pursuit of Wow! were largely responsible for me starting Clarity Quest a few years later.

However, I don’t know what he and his team are thinking on his new website. Did anyone tell him that red is the most difficult color to read? I know the exclamation marks are his brand element, but using them in the navigation menu is completely over the top. There’s so much information on this site, I easily lose interest because I can’t quickly figure it out.

Ok, maybe I’m ADD after a long day but compare Tom’s site to Seth Godin’s. I think you’ll see the huge difference.

Brian Shilling

Author Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.

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