Categories: Online Marketing

There are good guys in SEO

To recap a recent article in Search Engine Watch about the reputation of the search engine optimization (SEO) industry: Run, don’t walk, away from any SEO agency that promises:

#1 Google rankings in 30 days for anything but very niche phrases with no competition
Page one Google rankings FOREVER for a single flat fee
You don’t need to see data or a plan “we’ll just handle it”

Well-executed SEO that lasts the distance is a marathon – it’s hard work. But the trophy at the end is a bright shiny one. It’s not a short sprint and then you’re set for life.

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.