There are lots of reasons to post online videos and to embed them in your corporate website. Here are a few of the big ones:
1) Search engines are now ranking videos and there’s a lot less competition in this area than for web page rankings.
2) According to case studies performed at StomperNet, People remain on web pages with embedded videos over 4 times longer than pages without video.
3) Prospects get a more personal view of you and your company.
Check out a video overview of Clarity Quest Marketing I recorded with Adobe Captivate and a Snowball microphone on its standard mini tripod. It took about 4 hours total for this first attempt and that included writing the script. Captivate has a bit of a learning curve, but it’s easier than other Adobe products I’ve tried. The Snowball USB microphone is an amazing product. It’s super easy to use and records a very professional audio output.
