The theory of left or right brain dominance states that each half of the brain controls different areas of thinking, and individuals typically prefer one type of thinking over the other. The left side of the brain is often associated with logic and analytics. The right side of the brain is often associated with creativity and emotional sensitivity. However, both sides of the brain must communicate and work together to perform a variety of tasks. Similarly, in marketing, technology and creative departments must collaborate in order to effectively accomplish business objectives.
It is essential for IT and creative professionals to have an understanding of both departments, collaborate on goals and projects, build strong relationships, and communicate regularly. Both departments teaming up will improve the overall quality of output and create a better customer experience. Design, data, user experience, and functionality are all essential elements of a good marketing strategy.
As the advertising industry shifts away from traditional forms such as TV and print, in favor of digital and mobile, potential customers have many information sources at their disposal. Individuals are increasingly engaged across a variety of devices throughout the day, so brand messages must be formatted for laptops, tablets and mobile devices. Digital budgets are increasing and social media requires shorter, more frequent, and quicker campaigns.
As the marketing and technology fields merge, new executive positions are needed to fulfill industry demands. Successful marketing professionals are coming from a wide range of backgrounds with varying skill-sets. Marketers must be flexible and understand many disciplines. This merge of industries has led to the rise of the Chief Marketing Technologist role. CMTs set a technology vision for marketing and facilitate a holistic approach to business operations. This position helps ensure both marketing and IT teams have the proper software, training, and integrated systems.
Are your marketing and IT teams effectively joining forces? Our technology marketing agency is experienced with running marketing departments in technology companies and tailoring messages to reach tech-minded individuals.
