It’s the spookiest time of the year!
To celebrate, the CQ team shared their favorite Halloween candy, fall activity, and a marketing mistake that absolutely terrifies them.
Chris Slocumb, President and Founder
Favorite Halloween candy: Mini Snickers
Favorite fall activity: I live in New England, so cider houses with donuts are a big thing. Hot apple cider and donuts are the best! I used to love it when I lived in Ann Arbor, and the streets were full of kids trick or treating. Now I live at the top of a big hill, so no kids come. 🙁
Terrifying marketing mistake: Not auditing your marketing plan from last year.
Casey Frushour, Senior Director of Creative Services
Favorite Halloween candy: Reese’s Peanut Butter Cups… although I feel like the quality has gone downhill lately, or maybe I am just getting older. Now I prefer the Unreal ones.
Favorite fall activity: Watching scary movies. They don’t have to be Halloween-related, they just need to creep me out. Two of my favorite slow-burn scary/unsettling moves are The Strangers and The Descent.
Terrifying marketing mistake: Setting up a blog, but then rarely posting to it. Nothing says, “Please do not trust us.” more than a nearly-empty blog. I can’t count the number of times I have seen a blog offering only a few posts, with the most recent one being years old. If you’re going to have a blog, you have to dedicate time and resources to keep it current – otherwise, remove it from your site until you’re ready to post regularly.
Spencer Rohatynski, Digital Marketing Manager
Favorite Halloween candy: Nerds and Cow Tales!
Favorite fall activity: Carving pumpkins and decorating are some of my favorite Halloween activities. I love setting a spooky and creepy mood and seeing people’s reactions!
Terrifying marketing mistake: When you see a corporate social post go out with “DRAFT” at the top of the message, AH!! Somebody forgot to double-check their automation software!
Lindsay Groth, Account & Business Development Director
Favorite Halloween candy: My favorite is the mixture you get. Candy I wouldn’t typically buy a bag of, but one piece is just enough. My favorite is Mr. Goodbar or Hershey’s Nuggets with Almonds.
Favorite fall activity: Definitely, going to a U-pick apple orchard where my nephews and I climb trees to pick apples and round out the afternoon eating a LOT of donuts that we dip in cider. Mouthwatering fun!
Terrifying marketing mistake: When a client says SEO doesn’t matter and that it doesn’t work, and that it’s not important. Another one that is right up there: Doing PR and Earned Media for ego.
Brian Shilling, Executive Vice President of Client Operations
Favorite Halloween candy: Reese’s pumpkins. The chocolate-to-peanut butter ratio in the holiday shapes is spot on!
Favorite fall activity: The cinnamon sugar cider mill donuts for sure!
Terrifying marketing mistake: Spending a high percentage of marketing budget on things like show sponsorships that don’t have any trackable ROI. This gives me chills!
Melanie Hilliard, Account Director & Content Lead
Favorite Halloween candy: Anything involving Reese’s peanut butter.
Favorite fall activity: Cider and donuts fresh from the cider mill.
Terrifying marketing mistake: Too many cooks in the kitchen. Marketing should be in charge of creative decisions.
Marla Sokolowski, Senior Director of Digital Marketing
Favorite Halloween candy: Smarties.
Favorite fall activity: Ghost walks and learning about the local legend.
Terrifying marketing mistake: Running LinkedIn Ads with Audience Expansion enabled. The horror!
Rayna Southart, Content Marketing Manager
Favorite Halloween candy: Without a doubt, Reese’s pumpkins. I’m already a die-hard Reese’s fan, but their holiday shapes are next-level.
Favorite fall activity: Watching spooky shows and movies OR making a fun fall recipe.
Terrifying marketing mistake: Not proofreading copy!
Avoid terrifying marketing mistakes
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