The best Superbowl ad last Sunday was Google’s. Hands down.
It’s so simple anyone with a computer and free movie editing software could have made it – as witnessed by the Tiger Woods spoof of the video that was up by Monday.
The real power of that Google ad was the message, the music and the emotional connection it made with the viewers. Contract that with all the inane ads of people slapping each other in the head. Simple sophistication and emotional connection sells.
