Our agency has crafted and executed successful marketing strategies to take B2B healthcare and technology companies to the next level. We asked our experienced team for their top marketing strategy resources. If you’re putting together a marketing strategy, consider these great resources to get you started on the right path.
15 Best Marketing Strategy Resources
- Selling the Invisible – Harry Beckwith’s quick read helps content marketers create positioning statements and define target markets.
- Permission Marketing – Seth Godin explores ways marketers can put an end to interruption marketing and shape their messaging so consumers are willing to accept it.
- Simon Sinek TED Talk – Simon Sinek’s Golden Circle helps company’s determine why they exist, which is a great first step to any marketing strategy. Also check out his book, Start With Why.
- MarketingSherpa – Access the best MarketingSherpa blog posts, articles, videos, webinars, free reports and more to guide your marketing strategy.
- Enchantment – Guy Kawasaki’s book explains why the key to success lies in enchanting your leads, customers, and employees.
- Influence: The Psychology of Persuasion – Dr. Robert Cialdini uses his 35 years of research experience to examine what drives changes in human behavior.
- Moz Local Online Marketing Strategy for SMBs – Moz Local provides an excellent resource for small and midsize businesses looking to create an effective online marketing strategy, including search marketing, social media, and website tips.
- Guerilla Marketing – Jay Levinson’s marketing strategies for small business success, including Internet marketing strategies.
- The Long Tail – Chris Anderson’s New York Times bestseller explains how to capture the value in marketing to the long tail.
- Good Strategy Bad Strategy: The Difference and Why It Matters – Richard Rumelt provides a great resource for creating powerful, goal-oriented strategies, backed by real world examples. A great resource for general business strategy that can be applied to marketing.
- MarketingSherpa Newsletters – Choose from several options to receive weekly MarketingSherpa news, updates and case studies in your inbox.
- Converge – This book examines how the convergence of technology and media shapes today’s business and marketing strategies. A great read for any technology-minded business leaders.
- Media Strategies for Internet Marketers – Author Pete Williams explores how businesses can use offline exposure and publicity to drive website traffic and increase conversions online.
- Startup Marketing Blog – Experienced startup marketer Sean Ellis’ blog can be a great resource for all startups, entrepreneurs, or those diving into a new marketing category for the first time.
- Referral Engine – John Jantsch teaches marketers how to capitalize on word-of-mouth marketing to create a strong pipeline of new business.
