Categories: Marketing Tips

Test Website Impressions with Clue

Does your website accurately represent your business? Test your web page to find out which elements are registering with viewers and which elements are ineffective. Clue is a free tool that creates short memory tests from screenshots of web pages to determine viewers’ first impressions of the site.

Using Clue takes 5 easy steps:

Simply enter the URL of the website you want to analyze
Clue takes a snapshot and creates a short 5 1/2 second test
The test asks viewers to identify the top 5 factors they recall
Distribute this test through email, social media, or your blog
Clue reveals the most recalled words, phrases, and graphics

Clue provides a variety of benefits:

You can use this tool to explore how your site compares to a competitor’s site by testing both websites. By identifying what the most impactful elements of your website are, you can get ideas for redesign and improvements. This tool is also great for testing your graphic designs, photos, and artwork. Check out this tool to maximize the impact of your visuals!

Brian Shilling

Brian is our Executive Vice President of Client Operations with experience leading diverse teams of marketers and designers in strategic marketing, content creation, and crafting comprehensive messaging and positioning platforms for our healthcare and tech clients. To learn more about Brian's experiences and qualifications, visit our leadership team page.