seo Archives - Page 3 of 10

Marketing Strategy

Marathon or sprint, SEO leads to lasting revenue and lead generation for life sciences companies

We consistently recommend search engine optimization to our clients (and to anyone who will listen—sorry random person in the grocery store checkout line) because it…

Brian ShillingJune 30, 2020

Marketing Tips

Creating a microsite? Follow these 7 best practices.

What is a microsite? A microsite is an individual webpage or group of webpages that are used to support, enhance, or supplement a primary or...

Chris SlocumbJune 16, 2020

Marketing Tips

Top Takeaways from Digital Summit ‘19

This year I had the pleasure of attending the Digital Summit in Philadelphia, which I heard about from a woman I randomly met in the…

Brian ShillingSeptember 12, 2019

Marketing Strategy

The 5.6 billion reasons you should invest in SEO, even for niche products

For the past 10 years, I’ve entered into friendly bets with the leaders of new clients that they will close at least a few deals…

Chris SlocumbAugust 22, 2019

Online Marketing

You only get 20 Google Analytics goals: How to use them wisely

If you’ve come here to learn “how to delete Google Analytics goals,” you will be sorely disappointed. That’s because you can’t. I’ll give you a…

Brian ShillingJuly 29, 2019

Marketing Tips

Powerful 2019 digital marketing insights from Google, Perficient, and more

On May 2nd, I had the pleasure of attending my first Next10x Digital Marketing Conference sponsored by Perficient. I love small, one-track conferences with star…

Chris SlocumbMay 21, 2019