What are long-tail key phrases and why do they matter for SEO?
When establishing a search engine optimization strategy, you should focus your efforts on long-tail key phrases. It may be tempting to optimize your website for...
Brian ShillingJune 13, 2023
SEO on a small budget: 5 must-do tips
If you’re an SEO working with a very limited monthly budget to improve organic rankings and drive organic traffic to your client’s website, you may...
Brian ShillingMarch 3, 2021
Marathon or sprint, SEO leads to lasting revenue and lead generation for life sciences companies
We consistently recommend search engine optimization to our clients (and to anyone who will listen—sorry random person in the grocery store checkout line) because it…
Brian ShillingJune 30, 2020
Comparing SEO and SEM: Which is the Right Investment?
Marketers and agencies often pit SEO and SEM (or PPC) against one another, claiming one is better or more valuable. At Clarity Quest, we believe...
Brian ShillingJune 14, 2018
Celebrating Health Tech Marketing
The Health Technology Forum (HTF) strives to change the healthcare industry for the better by connecting leaders, hosting conferences, and supporting creative, new technologies. Anthony...
Brian ShillingDecember 20, 2017
Expand Your Keyword Research Capabilities with StoryBase
Keyword research is one of the most important pieces of an SEO or SEM strategy. Before you can dive into website optimization, content marketing...
Brian ShillingNovember 12, 2016
Benefits of SEO vs. SEM
It’s important for brands to have a strong online presence and appear in relevant search results. An effective online marketing strategy combines both search engine...
Brian ShillingOctober 31, 2016
Back to Basics: Common Online Marketing Abbreviations Defined
The business world is full of abbreviations and acronyms. Over the years, acronyms like ROI, B2B and SMB have become commonplace in the business community....
Brian ShillingOctober 3, 2016
Website Copywriting Best Practices for SEO
When writing copy for your website, keep in mind the two audiences you need to write for: your human audience and your robot audience. No,...
Brian ShillingSeptember 7, 2016
