search engine marketing Archives

Online Marketing

Comparing SEO and SEM: Which is the Right Investment?

Marketers and agencies often pit SEO and SEM (or PPC) against one another, claiming one is better or more valuable. At Clarity Quest, we believe...

Brian ShillingJune 14, 2018

Online Marketing

Benefits of SEO vs. SEM

It’s important for brands to have a strong online presence and appear in relevant search results. An effective online marketing strategy combines both search engine...

Brian ShillingOctober 31, 2016

Online Marketing

Back to Basics: Common Online Marketing Abbreviations Defined

The business world is full of abbreviations and acronyms. Over the years, acronyms like ROI, B2B and SMB have become commonplace in the business community....

Brian ShillingOctober 3, 2016

Online Marketing

Mythbusters: Online Marketing Edition

The world of online marketing is full of antiquated concepts and beliefs that were either never true or have long been disproven. Unfortunately, many online...

Brian ShillingAugust 9, 2016

Online Marketing

Major AdWords Changes Ahead: What to Expect and How to Prepare

2016 is shaping up to be a year of big changes for Google AdWords. The search giant already got rid of right-hand side ads in...

Brian ShillingJune 30, 2016

Online Marketing

Clarity Quest Earns Bing Accreditation

Clarity Quest Marketing is pleased to announce our latest search engine marketing certification. Our healthcare marketing agency is now a Bing Ads Accredited Professional agency....

Brian ShillingJanuary 6, 2014

Online Marketing

Combatting Negative SEO & Avoiding Penalties

The search engine optimization industry is ever changing. With highly publicized algorithm updates such as Panda and Penguin altering the SEO landscape over the past...

Brian ShillingSeptember 9, 2013

Online Marketing

8 Reasons to Include Bing in Your Marketing Strategy

According to industry reports, Bing’s share of the search market eclipsed 17% for the first time ever in April 2013. This is just one sign...

Brian ShillingAugust 12, 2013

search engine marketing

Comparing SEO and SEM: Which is the Right Investment?

Benefits of SEO vs. SEM

Mythbusters: Online Marketing Edition

Major AdWords Changes Ahead: What to Expect and How to Prepare

Clarity Quest Earns Bing Accreditation

Combatting Negative SEO & Avoiding Penalties

8 Reasons to Include Bing in Your Marketing Strategy

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