PPC Archives - Page 2 of 2

Online Marketing

Google and Bing Unveil New PPC Features

Dynamic Sitelink Extensions Last week Google announced a new AdWords feature to help advertisers increase click-through rates and serve searchers direct links to more relevant...

Brian ShillingJuly 28, 2014

Online Marketing

8 Reasons to Include Bing in Your Marketing Strategy

According to industry reports, Bing’s share of the search market eclipsed 17% for the first time ever in April 2013. This is just one sign...

Brian ShillingAugust 12, 2013

Online Marketing

Capture AdWords Clicks with Image Extensions

Google’s newest AdWords addition allows advertisers to include images relevant to their business directly in PPC ads. The Image Extension, currently in beta mode, allows...

Brian ShillingAugust 5, 2013

Online Marketing

AdWords Enhanced Campaigns Are Live Today

If you haven’t yet manually upgraded your AdWords pay-per-click advertising account to Enhanced Campaigns as of today, Google will be automatically updating your campaigns using...

Brian ShillingJuly 22, 2013

Online Marketing

Brand New AdWords Feature: Sitelink Descriptions

The Sitelinks Extension is one of my favorite AdWords features. Google has now made Sitelinks even better with the addition of Sitelink Descriptions. The original...

Brian ShillingJuly 15, 2013

Online Marketing

Ad Space Now Available on Google Maps

As Google’s online advertising platform continues to evolve with the forced integration of mobile and desktop campaigns, smarter ads, and upgraded ad extensions, Google recently...

Brian ShillingJune 10, 2013

Marketing Tips

Top 10 Things to Know About New Google AdWords Enhanced Campaigns

Google AdWords recently made some significant changes to the structure and functionality of their pay-per-click advertising platform. The switch to new AdWords Enhanced Campaigns reflects...

Brian ShillingMarch 21, 2013

PPC

Google and Bing Unveil New PPC Features

8 Reasons to Include Bing in Your Marketing Strategy

Capture AdWords Clicks with Image Extensions

AdWords Enhanced Campaigns Are Live Today

Brand New AdWords Feature: Sitelink Descriptions

Ad Space Now Available on Google Maps

Top 10 Things to Know About New Google AdWords Enhanced Campaigns

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