CURE Brings Innovative Lab & Co-working Space to Groton, CT
If you’re a biotech entrepreneur on the East Cost, you probably thought you had to establish a presence in Cambridge, MA or New York City...
B2B Nuggets: Messaging Apps, EHR Frustrations & Super Bowl Ads
Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them...
Brian ShillingFebruary 6, 2016
5 Reasons to Stop Marketing to Personas
Developing personas is extremely beneficial to both marketing and sales. Any great marketing team will develop several buyer, influencer, and user personas to help the...
Brian ShillingFebruary 3, 2016