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Public Relations

HIMSS16 Exhibit Schedule

Here is the entire exhibit floor schedule for HIMSS16: Monday, February 29th, 6:30pm – 8:00pm, Hall G Only (Opening Reception) Tuesday, March 1st, 9:30am...

Chris SlocumbFebruary 8, 2016

Branding

B2B Nuggets: Messaging Apps, EHR Frustrations & Super Bowl Ads

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them...

Brian ShillingFebruary 6, 2016

Marketing Tips

B2B Nuggets: Equanimity, Hospital Buying Plans & Brilliant Business Lessons

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them...

Brian ShillingJanuary 23, 2016

Marketing Tips

This One Little Box Could Rescue Your Trade Show

You get to your show floor exhibit booth, everything is setup properly (phew), lights are working, and you realize your forgot an extension cord for the...

Chris SlocumbAugust 19, 2015

Online Marketing

From Egypt to Ann Arbor: Marketing Bridges the Cultural Divide

Have you ever had an experience where a common trait or experience helped to transcend a cultural divide? Who knew that marketing could be one...

Brian ShillingJune 3, 2014

Marketing Strategy

Opportunities for Second Screen Marketing

With today’s increase in the use of technology, tablets and phones are constantly in the hands of a majority of the population. Smart marketers have...

Brian ShillingMay 13, 2014

Content Marketing

The Right Mix of Content For Effective Marketing

I recently saw a statistic that best-in-class marketers use 65% original content, 25% curated content, and 10% syndicated content in their content marketing mix. If...

Chris SlocumbApril 30, 2014

Marketing Tips

Is Your Marketing Gutsy Enough?

If your marketing campaigns are not scaring you in the slightest, those campaigns are putting your customers to sleep. You are most likely spending too...

Brian ShillingNovember 5, 2013

marketing

HIMSS16 Exhibit Schedule

B2B Nuggets: Equanimity, Hospital Buying Plans & Brilliant Business Lessons

This One Little Box Could Rescue Your Trade Show

From Egypt to Ann Arbor: Marketing Bridges the Cultural Divide

Opportunities for Second Screen Marketing

The Right Mix of Content For Effective Marketing

Is Your Marketing Gutsy Enough?

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