marketing tips Archives - Page 3 of 11

Marketing Strategy

HIMSS21 … hotter than ever

It’s official, the annual HIMSS Conference in 2021 has been moved from its original date in March to August 9 - 13. That’s right, Las…

Melanie HilliardAugust 11, 2020

Marketing Tips

Sensitivity around brand launches

Do your research In branding, there are many fundamentals that often take months, if not years, to perfect in order to cultivate and communicate the…

Chris SlocumbAugust 7, 2020

what to look for in an agency feature image

Marketing Tips

What to look for in an agency: Part I

At Clarity Quest, our clients range in size from small through enterprise-level health tech, biotech, and software companies. These companies often hire an agency to…

Chris SlocumbJuly 29, 2020

Marketing Strategy

Disallowed Google, Bing, or LinkedIn Ads? Investment in search engine optimization can get your company around ad restriction hurdles

When the COVID-19 pandemic hit, the big digital ad companies became extremely conservative and disallowed pay-per-click advertising related to coronavirus topics. The advertisers implemented a…

Chris SlocumbJuly 27, 2020

Marketing Tips

Navigating as a one-person marketing team

It can be a marketer’s dream. It’s just YOU. You have complete control. No running copy by other departments or gaining consensus with cross-functional teams.…

Lindsay GrothJuly 20, 2020

B2b conversational marketing feature image

Marketing Tips

To chat or not to chat: an introduction to conversational B2B marketing

If you’ve visited a website within the past few months, especially to fulfill a customer service request, the chances are, you’ve engaged in conversational marketing…

Melanie HilliardJune 25, 2020

Content Marketing

Lead generation success: developing the right content for every stage of the buyer’s journey

In setting up our clients’ lead generation campaigns, one of the most common questions I hear is what type of content works best. The answer…

Marla SokolowskiJune 10, 2020

Branding Marketing Tips

Brands we (still) love in 2019

Everyone has certain brands they like and are to which they are loyal. It might be tagline, the quality, the images, aesthetics, humor, or something…

Chris SlocumbDecember 5, 2019

Marketing Strategy

Victory lap marketing: What sensational leaders do

Leading a marketing team that delivers is not easy. There are more accountability demands on marketing leaders than ever before. You must show how you…

Chris SlocumbJune 4, 2019