Your 6 step guide to launching an ABM program
This post was co-authored by Lindsay Groth and Melanie Hilliard. Despite the 525,600 minutes ways account-based marketing (ABM) is described, we are going to distill…
Lindsay GrothDecember 22, 2020
From seed to sale, cannabis companies grow their marketing
With the legalization of cannabis sweeping the nation, this is the time for the go-getters to start cannabis businesses—many already have. Stephanie Miles in Street…
Chris SlocumbNovember 18, 2019
Think beyond nurture for marketing automation
Your marketing automation (MA) tool is a powerhouse. It’s the technology machine to your marketing. Like the ESS is to your Tesla or the Nest…
Marla SokolowskiAugust 30, 2019
Transcription of “Making the Most of Marketing Automation” Presentation at HITMC 2019
Recently we shared our presentation from a healthcare technology conference. You can find the video of that presentation, Making the Most of Marketing Automation: Tested…
Brian ShillingJuly 19, 2019
Social media marketing and marketing automation in health IT podcast
What are social media marketing and marketing automation (MA), and how are these used best in the healthcare technology industry? These are some of the…
Brian ShillingJune 25, 2019
Clarity Quest presents Making the Most of Marketing Automation: Tested Tips and Techniques
Want to fill your sales pipelines with qualified leads? We recently presented at a healthcare technology marketing conference and answered our most common marketing automation…
Brian ShillingMay 3, 2019
Answering sales and marketing questions from biotech entrepreneurs at ABCT
On March 20, 2019, I had the pleasure of participating on an experts panel at the ABCT: Accelerator for Biosciences in Connecticut event with the…
Chris SlocumbApril 2, 2019
How to make the most of marketing automation
Why can’t we use a simple, inexpensive email system like Constant Contact? What is a drip or nurture campaign? When do I need to...
Brian ShillingFebruary 19, 2019
Celebrating Health Tech Marketing
The Health Technology Forum (HTF) strives to change the healthcare industry for the better by connecting leaders, hosting conferences, and supporting creative, new technologies. Anthony...
Brian ShillingDecember 20, 2017
