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Marketing Tips

Marketing to IT Decision-Makers

In order to successfully promote technology products and services, marketers must understand how IT buyers conduct research and select vendors. Technology selection typically involves several employees within an organization. Peer consultation, technology...

Brian ShillingNovember 18, 2015

Marketing Tips

B2B Nuggets: Marketing Generosity, Chronic Care Management & The Next Generation of B2B Marketers

Check out some of the great marketing and business posts we’ve read this week. Each of these posts contains some great information, so give them...

Brian ShillingNovember 7, 2015

Marketing Tips

Importance of Videos in Healthcare Marketing

Digital resources are essential to healthcare buyers in their decision-making processes. Online research helps potential buyers gather product information prior to sales calls and meetings. Videos...

Brian ShillingOctober 22, 2015

Content Marketing

B2B Content Marketing Trends and Strategies

B2B marketers are producing more content than ever before. While the majority of marketers report having content strategies, few actually document these plans. Many marketers...

Brian ShillingAugust 13, 2015

Content Marketing

2015 Webinar Benchmarks

What’s an acceptable attendance number? How many registrants typically attend the live event? While webinar statistics will vary by industry and by event type, the...

Brian ShillingJuly 9, 2015

Content Marketing

Mobile Search Behaviors in Healthcare

Healthcare buyers and decision makers are connected to their mobile devices and are using them in surprising ways. Key influencers and decision makers are not...

Brian ShillingJune 17, 2015

Marketing Tips

Tips to Boost Webinar Registration & Attendance

Webinars are a great resource for any stage in the buying cycle. From raising awareness and building thought leadership credibility, to providing more information to...

Brian ShillingMay 19, 2015

Marketing Strategy

B2B and B2C Marketers’ Biggest Challenges in 2015

B2B and B2C companies serve different markets, target different audiences, and inherently face different business and marketing challenges. According to a study by Salesforce, the...

Brian ShillingMarch 12, 2015

Content Marketing

What’s Driving Healthcare Decision Makers?

When marketing to key decision makers in the healthcare industry – or any industry – an effective marketing strategy starts with knowing your target customers,...

Brian ShillingJanuary 13, 2015

Branding

Using Visual Communications to Tell Your Story

When used properly, visual elements can be integrated into all marketing materials to display pertinent information in a digestible and shareable format, clearly tell your...

Brian ShillingSeptember 23, 2013

infographic

Marketing to IT Decision-Makers

B2B Nuggets: Marketing Generosity, Chronic Care Management & The Next Generation of B2B Marketers

Importance of Videos in Healthcare Marketing

B2B Content Marketing Trends and Strategies

2015 Webinar Benchmarks

Mobile Search Behaviors in Healthcare

Tips to Boost Webinar Registration & Attendance

B2B and B2C Marketers’ Biggest Challenges in 2015

What’s Driving Healthcare Decision Makers?

Using Visual Communications to Tell Your Story

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