The Secret Sauce of Responding to Sales Leads
Getting a lead through the sales funnel to conversion may feel like rocket science sometimes. In fact, you’re right, there is some science behind it....
Brian ShillingSeptember 18, 2018
How to Create a Better Customer Experience
Being an influential brand doesn’t require having the biggest budget. In the digital age, the most notable companies are those that can tell a compelling...
Brian ShillingAugust 4, 2017
Social Media Automation & Conversation
At Clarity Quest, we’ve been experimenting with new social media automation tools to enhance our digital presence. Automation is a great way to build a...
Brian ShillingOctober 20, 2016
Healthcare Marketing & Tech Predictions
Recent trends indicate a promising future for the healthcare IT industry. By 2020, the global market for healthcare analytics is projected to triple in value...
Brian ShillingSeptember 16, 2016
3 Powers of Public Relations
When executives are working with a limited marketing budget, they want to be confident their spending will lead to positive results. Choosing the right marketing...
Brian ShillingJuly 20, 2016
B2B Buyer-Vendor Relationships
What qualities make a buyer willing to conduct business with a vendor? Three highly valued traits in business relationships are trust, personal relationships, and responsiveness,...
Brian ShillingApril 20, 2016
Instagram for Healthcare Marketing
Only a handful of B2B healthcare companies use Instagram really well. Many companies think Instagram and other social platforms are only effective for reaching B2C...
Brian ShillingFebruary 8, 2016
HIMSS 2016 by the Numbers
The Healthcare Information and Management Systems Society (HIMSS) Annual Conference and Exhibition is set to kick off on February 29th at the Sands Expo Center...
Brian ShillingJanuary 14, 2016
Do You Have A Content Strategy?
What separates poor or average marketing campaigns from the great ones? Strategy. Carefully crafted, well thought out, detailed marketing strategy. That goes for anything marketing...
Brian ShillingNovember 23, 2015
